Growth CPR - Understanding Channels

Growth CPR - Understanding Channels

  • $59.00


Description 

How Should I Think About My Business?

Understanding Channels

Channels are the means that a company uses to communicate with and reach its customers to deliver the offered value proposition.

This course will cover marketing and distribution channels available to a company, the key metrics to determine if a channel is effective, and the five distinct objectives of a channel. 

In this course, you will learn:

  • Define channels
  • List channels by the three tiers
  • State the two key metrics that set the limits for effective sales and distribution channels
  • List the five distinct objectives and touchpoints of a channel
  • Define SEM and SEO
  • List the elements of RATER

 

Recommended CPE Credit 

1 hour Financial Education