Growth CPR - Understanding Channels
How Should I Think About My Business?
Channels are the means that a company uses to communicate with and reach its customers to deliver the offered value proposition.
This course will cover marketing and distribution channels available to a company, the key metrics to determine if a channel is effective, and the five distinct objectives of a channel.
In this course, you will learn:
- Define channels
- List channels by the three tiers
- State the two key metrics that set the limits for effective sales and distribution channels
- List the five distinct objectives and touchpoints of a channel
- Define SEM and SEO
- List the elements of RATER
Recommended CPE Credit
1 hour Financial Education